Let’s get digital
Local SMEs learnt all about digital marketing at a recent master class held by delivery partner the University of Chester. The session was designed to develop an understanding of digital marketing along with suggested strategies and tactics that best suited the needs of the individual attendees.
The importance of having a digital marketing strategy was emphasised, and delegates learnt how to maximise success for their business from the different digital marketing platforms.
The main areas of discussion included social media, search engine optimisation (SEO), email campaigns, pay-per-click (PPC) and content management. The businesses that attended were given the opportunity to develop digital marketing action plans that could be implemented immediately, making the session extremely practical and insightful.
The class was delivered as a result of demand for digital marketing support. To attend future events please visit our sign up page.