How to Write a Strategic Marketing Plan


This workshop will support you in developing a strategy for your business marketing, increasing your visibility and profitability


About this Event

Registration: 9:00 am (if you haven’t registered on BGP yet)

Start Time: 9:30 am

This interactive workshop will focus on your business and your current marketing challenges. A successful marketing planning will:

  • Help you market your product or service more effectively
  • Maximise your marketing return on investment
  • Increase your profitability

Using an exclusive nine-piece marketing plan puzzle, the workshop will show you how to plan successful marketing. You will be given the tools, processes, time and guidance to focus on most of the pieces of the puzzle. The whole session will be related to your business, your customers and your competitors helping you get the most out of your marketing activities.

There will be opportunities to share your learning experiences with colleagues and to network so don’t forget to bring your business cards if you have some (they’ll also come in useful for something else too!).

Introduction to Workshop Delivery Partner

The workshop will be delivered by Cynara Livera of Clearly, Simply, Truly Marketing Management; a marketing strategist and planner. Cynara began her career as a post graduate chemist and strongly believes that marketing is more a science than a black art. New product development highlighted the importance of market driven, not technology led, product and service development. From there her role became more customer focused as she moved into marketing research and ultimately full-service marketing management. Cynara practises evidence-based marketing and takes a systematic, pragmatic approach to customer engagement.


These workshops are for beneficiaries of the Cheshire & Warrington Business Growth Programme which provides 12 hours of fully-funded support through our workshops – if you are not yet registered on the programme you can still register for a workshop ticket and you will be contacted by our team to check your eligibility. For any queries please email or call 01244 512 655. Please also contact us if the event is fully-booked and you’d like to be added to the waitlist.

To be eligible to apply for support from the ERDF-funded Cheshire & Warrington Business Growth Programme you must be:

  • Small – your new business must be an SME. An SME has under 250 staff, turnover of £45 million and any ownership by a wider commercial group is below 25%. You may also be a pre-start business.
  • Local – your business address (registered or trading) is within the Cheshire East, the Cheshire West and Chester, or the Warrington council areas.

Do I need to bring or prepare anything for the workshop?

All you need to bring is yourself, a pen, notebook and a willingness to learn. We will ask for some details about your business upon registration to the workshop – this will help us in tailoring content to your needs.


Light refreshments (tea, coffee, water, biscuits) will be provided throughout the workshop.


We will send you further information closer to the workshop date.

Food workshops

The Cheshire and Warrington Business Growth Programme is a consortium of North West based partners set up to deliver business growth activities across priority sectors from 2016-2023.

With a £3.85m investment of European Regional Development Funding (ERDF) matched by investment by the three partner Institutions, this innovative programme brings together three key business support providers across Cheshire and Warrington to offer businesses access to a variety of services.

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