Manchester Metropolitan University.
Getting Through and Getting on video series: Increase your marketing. The fourth video in the series, designed to support businesses
If you broke your leg would you burn all your shoes? Hopefully your answer is no. Now apply this to your marketing spend and level of activity in the current environment. Has your marketing spend and activity increased or decreased? It’s probably decreased, and this is a natural response according to Neil Simpson. In reality, we should be doing the opposite. Invest 16 minutes of your time listening to Neil discussing the reasons why with his colleague Chris Taylor. Learn how you should be pivoting and increasing your marketing to appeal to a new and more available type of audience
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