Manchester Metropolitan University.

Getting Through and Getting on video series: Increase your marketing. The fourth video in the series, designed to support businesses

If you broke your leg would you burn all your shoes? Hopefully your answer is no. Now apply this to your marketing spend and level of activity in the current environment. Has your marketing spend and activity increased or decreased? It’s probably decreased, and this is a natural response according to Neil Simpson. In reality, we should be doing the opposite. Invest 16 minutes of your time listening to Neil discussing the reasons why with his colleague Chris Taylor. Learn how you should be pivoting and increasing your marketing to appeal to a new and more available type of audience

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You can speak with the team at Manchester Met on 0161 247 6659 or via email at




The Cheshire and Warrington Business Growth Programme is a consortium of North West based partners set up to deliver business growth activities across priority sectors from 2016-2023.

With a £3.85m investment of European Regional Development Funding (ERDF) matched by investment by the three partner Institutions, this innovative programme brings together three key business support providers across Cheshire and Warrington to offer businesses access to a variety of services.

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