Workshop: Website & SEO Foundation -Thursday 25th June

by | Jun 18, 2020

Date – From June 25, 2020 to June 25, 2020
Start Time – 10:30 am
End Time – 01:30 pm
For more information contact –
Venue – Online Webinar Session
This workshop will take place on Thursday 25th June 2020 from 09:30 – 12:30.


The Cheshire and Warrington Business Growth Programme is hosting a variety of online workshops, delivered by our expert Delivery Partners. You must be an eligible SME registered on the programme to attend, please check eligibility criteria below, or contact us if you want to discuss.

Website & SEO Foundation

This workshop will take place on Thursday 25th June 2020 from 09:30 – 12:30.

This workshop is aimed at helping businesses develop an effective approach to search engine optimisation, (SEO), Google in particular. Providing an overview of the importance of SEO as a key element of online success and sharing tried and tested methodology to help lay the foundations of an effective SEO strategy.

Attendees should ideally have an existing web presence but no technical knowledge is required. This course will not cover how to set up a website.

  • Areas covered in the workshop include:
  • Overview of what SEO is and isn’t
  • Key factors in improving visibility
  • The basics of effectively optimising a website
  • The increasing importance of local search
  • Reciprocity
  • Introduction to content marketing

The workshop will be informal and interactive with questions encouraged throughout. By the end of the session you will have a clear understanding of what is required to improve the relevant visibility of your website.

Introduction to Workshop Delivery Partner

Introduction to Workshop Delivery Partner

This workshop is being delivered by Ian Maguire from Displace Digital, based at the Riverside Innovation Centre in Chester. Ian has over twenty years’ experience in helping businesses make the most of the opportunities the digital environment presents. From global multinationals, premier league football clubs and high street household names to small businesses and start-ups, Ian has helped them find a way to succeed online.

For more information please connect on Linkedin.



Who can attend?

You need to be registered, or be eligible to register, on the ERDF Funded Cheshire & Warrington Business Growth Programme Cheshire and Warrington Business Growth Programme. To be eligible you must be:

  • Small – your business must be an SME. An SME has under 250 staff, turnover of £45 million and any ownership by a wider commercial group is below 25%. You may also be a pre-start business.
  • Local – your business address (registered or trading) or home address is within the Cheshire East, the Cheshire West and Chester, or the Warrington council areas.
  • Able to commit to receiving 12 hours of support through our workshops and 121s before the end of 2020.

Please contact us to discuss the support if you’re unsure, 01244 512 655.

Do I need to prepare?

Who can attend?

How to join the online workshop

Once you have registered on Eventbrite you should receive an automatic email inviting you to a Zoom session, let us know if you do not receive this within an hour of signing up. If you have not used Zoom before, try downloading and testing it out beforehand. Here is a link to some tutorials if you struggle or you can email us


Photographs and/or recording will take place throughout the events advertised above. The images will be used for publicity or other purposes to help achieve the UOC ERDF Funded C&W Business Growth Programme aims. This might include (but is not limited to), use in their printed and online publicity, social media, press releases and funding applications. If you do not wish to be photographed or filmed, please speak to a member of the Business Growth Programme Team when you join the event.





You need to be registered with the Cheshire and Warrington Business Growth Programme to attend this programme please click here to apply

To register for the webinar session please visit our eventbrite page 







Upcoming Events

The Cheshire and Warrington Business Growth Programme is a consortium of North West based partners set up to deliver business growth activities across priority sectors from 2016-2021.

With a £3.85m investment of European Regional Development Funding (ERDF) matched by investment by the three partner Institutions, this innovative programme brings together three key business support providers across Cheshire and Warrington to offer businesses access to a variety of services.

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