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Lunch and Learn: Developing Your Brand- Thursday 28th May

by | May 20, 2020

Date – From May 28, 2020 to May 28, 2020
Start Time – 12:30 pm
End Time – 01:15 pm
For more information contact – bgp_new_enquiries@chester.ac.uk./
Venue – Online Webinar Session
The C&W Business Growth Programme will be hosting ‘lunch and learn’ webinars to give you a boost and offer advice from various experts.
 

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The Cheshire and Warrington Business Growth Programme is hosting regular ‘lunch and learn’ webinars to offer support and advice to local businesses. Each session will focus on a different business topic and be led by a guest expert who will share their knowledge and top tips, then answer some of your questions.

Developing Your Brand, delivered by Gary Davies, Professor of Business Strategy at the University of Chester

Branding a product or a business can appear to be a dark art, but the basics of branding are straightforward. This 45-minute session provides an opportunity to refresh what you already know and benefit from the latest thinking with Professor Gary Davies of the University of Chester. Gary’s career includes working for the likes of Mars, as an academic for Oxford University and Manchester Business School and as a consultant for businesses large and small in the UK and overseas. His latest research is into how micro-enterprises brand themselves and so his talk will be very relevant to the SME community. Topics will include:

  • Why brand your business?
  • The differences between branding and other aspects of marketing including design and selling.
  • Creating your own product or business brand.

Bring along your own questions and expect some useful ideas on how to develop your business.

Introduction to Workshop Delivery Partner

Developing Your Brand, delivered by Gary Davies, Professor of Business Strategy at the University of Chester  hosted by The University of Chester

 

Eligibility

Who can attend?

You should be registered on, or interested in receiving business support through, the ERDF-funded Cheshire and Warrington Business Growth Programme. The lunch and learn sessions are open to all local businesses but we do encourage you to have a chat to us about what the programme can offer you beyond these, including workshops and 121s bgp_new_enquiries@chester.ac.uk.

Do I need to prepare?

Who can attend?

Anyone can attend these informal sessions, not just those registered on the ERDF-funded Cheshire and Warrington Business Growth Programme. However, we would encourage local SMEs to have a chat to us about what the programme can offer you beyond these sessions, including longer workshops and 121s bgp_new_enquiries@chester.ac.uk.

How to join the webinar

Once you have registered on Eventbrite you should receive an automatic email inviting you to a Zoom session, let us know if you do not receive this within an hour of signing up. If you have not used Zoom before try downloading and testing it out beforehand. Here is a link to some tutorials if you struggle or you can email us bgp_new_enquiries@chester.ac.uk.

What to expect in the webinar

When you enter the webinar you will automatically be on mute and you will not be expected to have your video on. There will be a chat box down the side where you can ask your questions to the expert, which we highly encourage, or you may prefer just to listen. We aim for the webinars to be as accessible to all as possible so you can be as active as you wish.

 

Refreshments

n/a

Parking

n/a

You need to be registered with the Cheshire and Warrington Business Growth Programme to attend this programme please click here to apply

To register for the webinar session please visit our eventbrite page 

 

 

  

 

 

Image shows a group of people on the Cheshire and Warrington Business Growth Programme

The Cheshire and Warrington Business Growth Programme is a consortium of North West based partners set up to deliver business growth activities across priority sectors from 2016-2021.

With a £3.85m investment of European Regional Development Funding (ERDF) matched by investment by the three partner Institutions, this innovative programme brings together three key business support providers across Cheshire and Warrington to offer businesses access to a variety of services.

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