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Business Bootcamp: Innovating and Commercialising for Growth-Tuesday 14th July-Tuesday 4th Aug

by | Jun 18, 2020

Date – From July 14, 2020 to August 04, 2020
Start Time – 09:30 am
End Time – 11:30 am
For more information contact – bgp_new_enquiries@chester.ac.uk./
Venue – Online Webinar Session
You must be registered (or want to register) on the Cheshire and Warrington Business Growth Programme to attend this Bootcamp.
 
 
 

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The Cheshire and Warrington Business Growth Programme is hosting a variety of fully-funded online Workshops and Bootcamps, delivered by our expert Delivery Partners. You must be an eligible SME registered on the programme to attend. Please check eligibility criteria below, or contact us if you want to discuss.

Business Bootcamp: “Innovating and Commercialising for Growth”

Successful delivery of innovation is essential to growth, but also fraught with danger and, all too often, punctuated by failure. This Bootcamp will help you develop the strategies, thinking and action you need to avoid such pain.

This virtually-delivered Bootcamp is comprised of 6 sessions which will take place from 9.30am – 11.30am, every Tuesday and Friday from the 14th July until the 31st July with an additional optional drop-in session hosted on Tuesday 4th August. As each session deals with specific content we ask that you commit to ALL SIX core sessions to gain maximum benefit and also create a regular and familiar group dynamic.

The Business Bootcamp aims to provide you with the tools and mindset you’ll need to use innovation as an iterative and continuous process, by better understanding your customers, delivering against their known wants and needs and helping you develop a compelling sales proposition.

It is aimed at business owners, and those responsible for delivering innovation who may be new to the task or want to find a more effective and profitable way of managing and delivering innovative solutions that hit the mark. It covers THREE main areas: Strategy and Planning, Process, and Commercialisation. Each area is divided into two sessions which will be delivered on Tuesday and Friday each week.

Session One: Tuesday 14th July – Strategy (part one)

What is innovation? And what type of innovator are you? – What does innovation/being innovative mean to your business and the people in it? – Assessing your ‘Innovation Match Fitness’ – Who LEADS innovation within your business, and is your company culture actually aligned with ‘innovation’? – Do you have a Strategic Plan? And where in it does innovation feature: core activity or afterthought? -How do you create one that works for you?

Session Two: Friday 17th July – Strategy (part two)

Introducing the Business Model Canvas: a different/better way to deliver optimal customer satisfaction – give yourself differentiated ‘clear blue water’ to swim in – free of competition – Reprise of the Strategy section: do you have a plan that works for YOU? Ending with your own opportunity to decide ‘what next and what first’?

Session Three: Tuesday 21st July – Process (part one)

How is innovation actually going to ‘happen’ within your business? – Risk and Resource: what are the challenges of being ‘innovative’? – Do you have the resources you need?Assessing the risk to your business? – Who’s on the team and is it going to work for everyone?

Session Four: Friday 24th July – Process (part two)

Introducing and using Design Thinking and the six components you need to innovate knowledgeably, purposefully and cost-effectively – with pace and agility. Ending with your own opportunity to decide ‘what next and what first’?

Session Five: Tuesday 28th July – Commercialisation (part one)

Because ‘nothing around here happens until somebody sells something’ – Revisiting Marketing’s 6Ps and their role in the totality of the ‘product’ – Product management and making your product range work for you – Branding: an experience not just a logo – and how to protect it and your other Intellectual Property. Possibly your one true asset – so protect it! Positioning and its connection with your Value Proposition.

Session Six: Friday 31st July – Commercialisation (part two)

Selling: a necessity. Who’s doing it – and what’s the process? – ‘Pitching’ and being in front of customers – ‘Marketing’, or more correctly ‘Promoting’ your product – exploring the right Promotional Mix for you – why ‘Digital’ and ‘Social Media’ may, or may not be, your friend – launching and embedding new products. Ending with your own opportunity to decide ‘what next and what first’?

Session Seven: Tuesday 4th August – (Optional Review and Troubleshooting Session)

Your opportunity to ask for review, repeat and clarification plus the chance to troubleshoot issues with the Bootcamp leader and fellow attendees.

Introduction to the Delivery Partner

The Bootcamp will be delivered by Mark Bosworth, an experienced and engaging deliverer and facilitator with over 30 years’ experience in highly innovative businesses with a wide variety of successful product, brand and territory launches to his name. He is here to guide and assist you over this exciting but occasionally rocky terrain!

All attendees will also be offered ONE 20-minute one-to-one phone or zoom conversation with Mark to support or troubleshoot individual issues or just act as a ‘Critical Friend’. Available for up to 3 months after the start of workshop delivery (i.e. July-Sept 2020).

Who can attend?

You need to be registered, or be eligible to register, on the ERDF-funded Cheshire and Warrington Business Growth Programme and have received less than 6 hours of support already. To be eligible you must be:

  • Small – your business must be an SME. An SME has under 250 staff, turnover of £45 million and any ownership by a wider commercial group is below 25%. You may also be a pre-start business.
  • Local – your business address (registered or trading) or home address is within the Cheshire East, the Cheshire West and Chester, or the Warrington council areas.
  • Able to commit to receiving 12 hours of support through our workshops and 121s before the end of 2020.

Please contact us to discuss the support if you’re unsure bgp_new_enquiries@chester.ac.uk, 01244 512 655.

Introduction to Workshop Delivery Partner

Introduction to Workshop Delivery Partner

Anthony Bryan is an international award-winning creative and brand strategist, with 15 years’ experience working in global marketing agencies, and as an independent consultant. Now co-founder of Row-A branding and creative communications agency.

Past clients include:

  • Chartered Institute of Marketing
  • Barclays Bank
  • Whitbread
  • The Co-operative
  • Unilever
  • Avon
  • FatFace
  • Morrisons
  • Warner Bros
  • Manchester United

Eligibility

How to join the online workshop

Once you have registered on Eventbrite you should receive an automatic email inviting you to a Zoom session, let us know if you do not receive this within an hour of signing up. If you have not used Zoom before, try downloading and testing it out beforehand. Here is a link to some tutorials if you struggle or you can email us bgp_new_enquiries@chester.ac.uk.

Photography

Photographs and/or recording will take place throughout the events advertised above. The images will be used for publicity or other purposes to help achieve the UOC ERDF Funded C&W Business Growth Programme aims. This might include (but is not limited to), use in their printed and online publicity, social media, press releases and funding applications. If you do not wish to be photographed or filmed, please speak to a member of the Business Growth Programme Team when you join the event.

Do I need to prepare?

Who can attend?

How to join the online workshop

These workshops are for beneficiaries of the Cheshire & Warrington Business Growth Programme which provides 12 hours of fully-funded support through our workshops – if you are not yet registered on the programme you can still register for a workshop ticket and you will be contacted by our team to check your eligibility. For any queries please email bgp_new_enquiries@chester.ac.uk or call 01244 512 655. Please also contact us if the event is fully-booked and you’d like to be added to the waitlist.

To be eligible to apply for support from the ERDF-funded Cheshire & Warrington Business Growth Programme you must be:

  • Small – your new business must be an SME. An SME has under 250 staff, turnover of £45 million and any ownership by a wider commercial group is below 25%. You may also be a pre-start business.
  • Local – your business address (registered or trading) is within the Cheshire East, the Cheshire West and Chester, or the Warrington council areas.

 

 

Refreshments

n/a

Parking

n/a

You need to be registered with the Cheshire and Warrington Business Growth Programme to attend this programme please click here to apply

To register for the webinar session please visit our eventbrite page 

 

 

  

 

 

Image shows programme participants on a break during one of the workshops

The Cheshire and Warrington Business Growth Programme is a consortium of North West based partners set up to deliver business growth activities across priority sectors from 2016-2021.

With a £3.85m investment of European Regional Development Funding (ERDF) matched by investment by the three partner Institutions, this innovative programme brings together three key business support providers across Cheshire and Warrington to offer businesses access to a variety of services.

Copyright © Cheshire and Warrington Business Growth Programme